To answer business questions
Use your own words to explore and visualize your data. The moment you add your data or tap into provided data sources like Twitter (available in paid editions), you get a list of the most interesting starting points. Choose one or type in a question to get a brilliant visual of your data that shows you associations and trends. Interactive visualizations let you drill down to examine details or easily add more data for a new or different perspective.
To take confident action on insights
Learn what’s most likely to influence outcomes. When you add your data and define a target, such as customer churn, won deals or product quality, you see the top drivers associated with the outcome. You can keep it simple and see the most important driver or go in depth and see the combination of drivers contributing to the result. Advanced users can even further explore the math behind the findings. You’re now ready to take action—confidently.
To tell a compelling story
Build a dashboard or an infographic and let the stories come. Choose a template and add the information you want your audience to understand. A simple drag and drop user experience creates beautiful visuals that can show your data off to its best advantage. Repeat this with the data you need to share. When you’re finished, you’re ready to make your point—compellingly.
To analyze trusted data
Data for analytics comes in many forms. Now you have a place where you can make sure it’s in synch, whether you’re exploring, predicting or assembling. And that means you can trust what you’re using for your insights.